The redefining Streetwear for Gen Z campaign refreshes Stussy's brand image amongst the Generation Z audience, by empowering gen z trendsetters to become ambassadors of streetwear culture and style. This campaign hopes to redefine streetwear for a new generation by highlighting diverse perspectives, personal styles, and authentic connections to urban culture as well as streetwear history.

This event is designed to bring Stussy's experience to life in immersive and memorable ways, as well as to market the meaning of the campaign and the zine. Through research its been identified that the power of event marketing with Gen Z consumers is massive, this Stussy event allows attendees to get a opportunity to engage with Stussy in physical spaces as well as get involved with the campaign and interactive activities.

Through this campaign, Stussy can create a brand experience that resonates with Gen Z in person, online and offline. The zine provides a platform for storytelling and creative expression, while the event offers opportunities for first-hand interaction with Stussy, engagement, and community building.