About — Home

Born and raised in London. Lived and learned in London.

I'm a fashion creative hoping to leave my mark on the fashion world. I’ve had a passion for fashion since I was a teen when I suddenly swapped from being a sporty ‘tomboy’ to a fashion-obsessed girl. I studied at The Fashion Retail (FRA) college for 2 years where my love of the other side of fashion that’s not designing truly started and I knew I wanted this to be my future. So I went to university to study Fashion Media at a deeper level and gain industry insights.

I’m currently available for work so don’t feel shy and send me an email - Have a look through my recent campaigns and portfolio !

Fashion Campaign Creator

What This Project Is?

Welcome to the Gen Z brand relationship project, which is a new endeavour that’s aim is to refresh and revolutionise campaigns and marketing strategies for accessible designer brands, hoping to target solely Generation Z consumers. This project is a result of my passion and the lack of innovative marketing campaigns currently targeting these younger generations, even though this generation have the biggest impact of all. My desire is to bridge the gap between these brands and Generation Z demographic.

Project Origin

The inspiration for this project came from recognising the gap in the market with the lack of marketing campaigns tailored to effectively engage with Generation Z consumers with accessible designer brands. The current marketing efforts used by these brands, missed the mark and fall into failing to connect to this generations preferences, values, and behaviours .

Project, goals, and aspirations

The main and primary goal of this project is to strengthen the relationship between these accessible brands and Generation Z consumers, by using interactive experiences, innovative marketing strategies and creative storytelling I hope to create campaigns that drive brand loyalty and engage this generation correctly.

Key elements of this project

Brand analysis: a comprehensive analysis of each brand will be created to understand the target audience, market opposition, ect that this brand currently have to be able to develop these campaigns tailored to this brand

Creative brainstorming : creative brainstorming will be done to be able to identify innovative concepts for new campaigns that reflects the brand whilst appealing to this generation

Campaign development : custom customised marketing campaign for each brand will be created based off the lack and what they’re missing by using creative elements, such as interactive experiences and storytelling to affectively engage in build a connection with generation Z

Project impact

Through this project I hope to bridge the gap between these accessible brands and generation Z, by making sure to understand deeply their preferences, values and behaviours and then create authentic innovative content that relates to them and their preferences identified. I hope to show the effectiveness of this campaign by the growth in brand relationship with the consumers

Join me on this journey as a step-by-step we change the ways and pave the way for meaningful connections with generation Z and these accessible designer brands.

My other 3 stunning models, Lily Price, Klara Kralci and Annabella Delavinty

Why Did I choose to focus on this?

It’s cliche, but I’ve always had a passion for fashion, especially luxury designer fashion. From an early age, I was watching runway shows and saving up to buy fashion magazines, as well as following accounts that I admire and designers and brands that reflect my personality. I’ve always had a desire to own these luxury pieces, through carefully saving and the occasional giftgiving, I’ve been lucky enough to acquire some items that hold a special place in my heart, and I will keep and pass down to my future children.

This journey has led me to reflect on how younger generations, nowadays have a growing interest in designer fashion and labels. These young individuals are the future of the fashion industry, and I believe it’s crucial for brands to start to adapt their strategies to engage with this demographic in order to stay relevant and not lose their attentions to cheaper alternatives and fakes .

While lowering the price isn’t feasible, brands should start to explore alternative approaches in order to connect with these younger consumers. By building these meaningful relationships and offering more personal experiences they can captivate this audiences interest. Creating this connection brands can then inspire these individuals to own real items and save up for them or request them as gifts, and keep them forever to pass down to their children, which creates a wardrobe full of timeless pieces.

In summary, it’s just essential for accessible designer brands to start to acknowledge how impactful these younger generations are and how the evolving landscape of fashion is all up to these consumers. They need to start tailoring their approaches to ensure they stay relevant and resonate with both existing and future younger generations.