The Isabel Marant Embracing Effortless Cool Into Your Everyday Campaign is created to reposition Isabel Marant as a go-to brand for Generation Z, by celebrating and showing of Isabel Marant’s signature effortless style, promoting inclusivity, and creating authentic connections with younger consumers.

The Isabel Marant campaign includes three different distinct style guides, all part of a style series that is tailored to resonate with different people’s lifestyles, showing how Isabel Marant is a brand that seamlessly integrates into all ages of consumers : 1. Everyday Essentials, 2. Weekend Wear, and 3. City Break Essentials. Each style guide is created to embody Isabel Marant's signature blend of effortless sophistication and contemporary flair for those who love a Parisian and boho chic style.

Everyday Essentials caters to people who seek more versatile yet chic wear for their daily adventures. From casual meetings, to coffee and brunches, to long days at the office or education, this guide offers timeless pieces that effortlessly transition from day to night, ready for your everyday life.

Weekend Wear style guide celebrates relaxed yet stylish fashion for leisurely moments as well as the fun dressy sexy outfits for those fun weekend plans. No matter what your weekend plan is, Isabel Marant is here to help you feel you.

City Break Essentials style guide is for all those youngsters who love to travel and escape their home town, it provides curated looks that fit perfectly for exploring the bustling streets of new European destinations.

Complementing these style guides is the offline advertising strategy, that is made to amplify the Isabel Marant experience beyond the digital realm and resonate with Gen Z. By using captivating billboards and posters in high-traffic urban locations and an interactive pop-up shops in the heart of London, the offline initiative aims to create immersive brand experiences that resonate with the Gen Z target audience.