GANNI Unfiltered Embrace Your Authenticity is a campaign designed to create a deep new connection between GANNI and Generation Z. The campaign celebrates the beauty of individuality and encourages young people to express themselves authentically. By highlighting different voices and experiences, the campaign promotes inclusivity and empowers Gen Z to embrace their unique identities, their own personal style and to be unfiltered.

The creation and selection of the GANNI LookBook and social media strategy were important components in shaping the narrative and engagement for this GANNI Unfiltered Embrace Your Authenticity campaign. Understanding the how important the art of authenticity is and the importance of individual expression to Generation Z, this GANNI LookBook serves as a visual appeal to diversity, self-love, personal style, and being unfiltered. Every page as you flick through the LookBook shows how GANNI’s clothing can be embraced by anyone, regardless of societal norms or trends and how GANNI is more than just fashion, but its a community of enthusiasts and GANNI girls who all empower and help one another to become their most authentic genuine self.

Then the social media strategy was strategically crafted to complement and extend the narrative presented in the LookBook and messaging of the campaign. Recognising that Gen Z value genuine connections and meaningful interactions on digital platforms, GANNI’s social media channels will became hubs of self-expression and community engagement with these younger Gen Z consumers. This content has been created by mixing interactive storytelling, user-generated initiatives, and unfiltered conversations, allowing GANNI to create a supportive online space where people can come together and feel empowered to share their stories, express their unique identities, and connect with like-minded peers.

GANNI hope to create a new brand experience that resonates with Generation Z. By showing GANNI's commitment to diversity and inclusivity, as well as creating an online place for conversations, inspiration, and connection.